5 months ago
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2 min readSegmenting Lesson #1: Let's start at the very beginning.
I don't like the summer. Yes, that's a strong statement. In fact, all I've been doing this weekend as we experience record-breaking heat (with humidex, around 108 degrees which for us Canadians, is brutal) is researching a trip to Iceland I'd like to take next year and perhaps never return. I recently made that statement on one of my social platforms and I got two reactions. The first was utter shock and awe. "Holly, how can you even say that?" "Holly, can we even be friends anymore?" The...