Hey there. This is going to be another one of those short, time-saving emails I started sending every once in a while last month. This is because this week, as I'm writing this (warning: TMI inbound in about three to five words), I'm deep in the throws of colonoscopy prep. And if you've been where I am right now, you'll understand my rush to write this and go back to the only other thing I'm busy doing over the next couple of days.

So here goes.

If you're contemplating finally setting up that storefront or have set up that storefront and aren't seeing the results you were hoping for I have one quick tip for you for when you're sending newsletters in a post-purchase format or post ad-click or abandoned cart or whatever.

These emails are not the emails you're used to. Those emails don't work on this segment of your readership. Direct sales emails have the following:

• They're short.
• They only have ONE call to action.
• They are getting right to the point.
• They have your brand voice but much, much, MUCH less, if any, storytelling.

These are different emails, my friend. But they are SO MUCH EASIER for those of you who hate writing emails because you don't know what to say. Guess what? The direct market are ready for some short and punchy emails. They're heaving on the selling and less so on the storytelling.

Of course, if you want to learn how to make Klaviyo work for you and learn the components of a high-converting direct sales email, I've got the goods inside of Klaviyo For Authors, which even though it's in pre-order and on with $110 dollars off, and doesn't hard-launch until mid-May, is drip releasing each module right after I finish it. So that means that right now, you can watch the first three lessons in the introductory module.

No matter what type of email you're writing, I hope you're loving writing them,

Holly

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