How’s the candy stash holding up, Reader?

You might’ve seen this at your egg hunt over the weekend: some kids get so focused on the obvious spots, they miss the hidden goodies, and their baskets end up a little less full than everyone else’s.

Egg hunts and industry trendspotting have something in common:

You only find what you look for.

But knowing where to look? That’s how you find the good stuff. So—in the spirit of a strategic egg hunt—here are three big “golden egg” trends I’m seeing in email marketing for authors. Grab your basket:

🥚 Trend #1: The hidden eggs everyone else misses.

Most people get stuck looking in obvious spots, but here’s what’s quietly catching on: Interactive Emails.

Don't groan and hide your face. Over the next few weeks, I'll be diving into this topic with gusto. I love it when emails start to come alive and are more than covers, blurbs and buttons.

Interactive Emails can look like:

Polls/Surveys

Audio Snippets

Bookclubs

Videos

Character Takeovers

Author Takeovers

Takeaway: Lean into bringing your reader onto your marketing team with interactive emails because building a community has never been more on trend!

🥚 Trend #2: The empty eggs you can skip.

Not every trend is worth chasing. Skip this:

Overly designed emails.

Loads of swap content.

Growing your list just for the sake of vanity.

Overly long and complex automations.

Instead: Focus on shorter and snappy emails with lots of white space built for mobile. Quality smaller lists that actually sell books. And precise automations that are great jumping off points with three or four emails inside.

🥚 Trend #3: Reliable spots worth checking again.

Some approaches never fail. It’s always worth:

Strategic segmentation.

Clean lists, ethically built.

Value-driven emails.

Clear and compelling subject lines.

How to leverage it: Trust the old faithfuls. Build a quality list. Segment and serve and give the readers more of your brand inside your emails.

Want my help with these egg-celent approaches? 😉

Here are a few options to find me:

Audits are open for late May, June. Click here to book yours.

​Grab a course if you prefer the do-it-yourself technique.

Get on my waitlist for support services. I'm booked up right now but if you let me know what you're needing we can work together to find you some solutions.

Here’s to knowing where to hunt—and finding plenty of golden eggs.

Enjoy your spoils,

Holly

P.S. Put one of these trends into action this week and let me know how it goes!

P.P.S. Don't forget if you're looking to learn how to use Klaviyo to send direct sales emails, you can pre-order Klaviyo For Authors now and save $110 AND get started with lessons being dripped out all month long ahead of the official May launch!