This week has been....something else...let me tell you. Anyone else?

So, here's Friday's quick tip, a day late! And it's a great example of a small change with big impact.

Quick Tip: Don't send every email to every person on your list. It hurts your deliverability. At the very least, remove subscribers who haven't opened or clicked on any of your emails ever. Do that a few times and watch your metrics slowly start to climb, which means more emails hit inboxes, which means more eyeballs land on your emails, which means more emails get opened, which means more emails get clicked on, which means more revenue in your bank account.

Klaviyo For Authors is almost here!

Planning on selling direct in 2025/26? But overwhelmed at using a new system? Wednesday May 28th Klaviyo For Authors is releasing in all of its glory but you can pre-order and save $110 AND get access to 60% of the course in preview mode now. I'll hold your hand through this amazing system that will help you control the entire sales funnel like never before.

Happy Emailing,

Holly