Let’s be real: your readers are skimming your emails.

And yes, I know if you've been here long enough, you'll know that I'm both a) not good at writing short emails and b) love teaching storytelling inside of emails to build connection, which tends to make our emails longer.

But things are changing in 2025. And one of my favourite quotes of all time is from JFK, who said, "Change is the law of life. And those who look only to the past or the present are certain to miss the future." Myself included and emails included.

But there are ways to blend the connective tissue of storytelling with the cold, hard fact that people are now, on average, spending 10 seconds reading your emails.

10 seconds to the point where they decide to keep reading and click, or move on.

Ugh. I want off this ride called 2025, please!

The average inbox is overflowing. That means your emails need to work fast. Here’s how to adapt:

1. Quick Value Proposition: Put the “why it matters” at the very top. Don’t make readers hunt for the good stuff. And please do not keep putting other authors' promos first.
2. Visual Hierarchy: Guide the eye. Use headings, bullet points, and bold text so a skimmer can instantly see what’s important.
3. Concise Copy: Less ramble, more clarity. Aim for punchy sentences that deliver impact without fluff but still tell your brand story.
4. Clear Call-to-Action: Every email should answer: what do you want them to do next? Whether that’s buying your book, signing up for a preorder, or hitting reply, make it obvious and easy. This one has never changed but it's the one I have the hardest time convincing clients to sign up for inside their emails.

📌 Action step for you:

Look at your last email. Could a reader know in 10 seconds:

Why they should care?

What it’s about?

What to do next?

If not, it’s time for a trim.

Next week, I'll bring back a favourite segment where I take an email of mine and adapt it for a 2025 reader. Then we'll move on to other trends and methods to make sure more eyeballs are reading your emails in 2025.

I've also finally got my act together and built a live masterclass on this very subject. We'll run through a 45 minute mix of slides and live email building, along with a LOT of learning. Oh, and some bonuses along the way.

​Click here to register for the August masterclass, Mastering The Art Of Email Writing In 2025.​

To shorter emails & stronger results,

Holly

Want to make sure your entire email system is working hard for you and helping you earn more money? Book an audit! I cover EVERYTHING you'll need to get your emails earning you revenue. Click HERE to learn more and schedule one.

Or if you just want me to do the work while you write more words...I've got 1 spot remaining in October for my discounted sequence build offer. Simply hit reply to learn more.

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