I had a whole email scheduled and ready to launch today but last night, something magical happened in the marketing world and this morning, as I was sitting here sipping my tea, I thought, hmm. I'm going to talk about this magic instead of boring old segments and copywriting.

If you've been here a while, you'll know where I'm going with this. I happened to have been awake at 12:12 am last night and found myself pleasantly surprised with a reward for my horrible menopausal sleep habits.

Taylor Swift has a new album coming. (If you're new here, I'm a Swifty. Get over it. You'll find references to her marketing peppered throughout my content.)

But it's the marketing that I want to very briefly examine and how we can use it inside of emails for projects we'd like to market.

What is mind-blowing to me is that the marketing for this album started years ago. Like 2022. When she knew what her release schedule was roughly going to be. Kind of like authors and their release schedules, right?

And then it really got going in earnest in October of 2024 with her now famous picture of the childless cat lady photo in front of the A12 sign and hasn't stopped since. Dropping hints and Easter eggs all. The. Time. She's a master of colours, numbers and symbolism to build anticipation and speculation and relevancy in a chaotic marketing world.

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So, why shift my planned emails because of this?

Like her or not, she's a marketing genius. We could all learn from her meticulous strategy, regardless of how frequently you release.

I have one client who releases from 2-5 books per year but we have a plan a year out for her drip marketing using email and socials and as hard as it is, we have a strict drip schedule. And it works incredibly well but it's so hard to hold onto those secrets! But so deliciously worth it.

So, do you have something coming soon? Not so soon? Can you borrow the strategic patience of Taylor Swift and create a series of emails over a number of weeks/months to create excitement?

Hit reply and let me know if you're up for taking on this challenge! It forces you to look ahead, make a plan, and build a brand. I love a good forced framework for those times when you have no clue what you're going to talk about inside your emails. Voila! Talk about a 2026 project in Easter Egg format.

Want to listen to me chat on the Romancing Like Swift podcast about this very topic? Click here.​

Happy Emailing,

Holly

And don't forget to register for the upcoming masterclass. This live class is going to teach you how to write and build an email for the 2025 subscriber while still incorporating your brand vibe, storytelling and selling. And if you can't make it live, I'll be sending the replay and all the extras right after.

​Click here to register for the August masterclass, Mastering The Art Of Email Writing In 2025.​

Want to make sure your entire email system is working hard for you and helping you earn more money? Book an audit! I cover EVERYTHING you'll need to get your emails earning you revenue. Click HERE to learn more and schedule one.

I've still got one spot remaining in November for my "Build you a welcome sequence" promotion. Then, I will be closing the promotional spots. If you just want me to do the work while you write more words, this is your chance to get my services at 50% off. Simply hit reply to learn more.

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