Hey my friend!

A couple of weeks ago, we saw how an unexpected partnership can break the internet. Taylor Swift + New Heights wasn’t just fun. It pushed preorders, streams, and attention through the roof. 🚀

And closer to home? There’s a partnership in your inbox that deserves the same hype: your subject line + your preview text.

Why? Because they work together.

• The subject line grabs the eye.
• The preview text hooks curiosity.
• And side by side, they become a duet your reader can’t resist opening.

Here’s the truth: most readers decide in 3 seconds flat whether to open or swipe away. If your subject line is doing the heavy lifting alone, you’re missing half the magic. But when you pair it with a preview that teases, clarifies, or adds contrast—you’ve got a Taylor/Travis-level collab that actually drives clicks.

In September, I’ll be digging deeper into how to make this partnership your strongest engagement tool. (Spoiler: it works even if you’re not headlining the Eras Tour 😉).

For now, try this:
👉 Write your subject line first.
👉 Then ask yourself: If this were an email from an author in the genre I love to read, what one-line teaser would make me press play?​
That’s your preview text.

Let's have a look at what this looks like in your inbox. I'll be using Gmail for this example.

See how the preview text informs the subject line? Alone, Sold on my eighteenth birthday might not hit the right notes the author wanted but with the addition of the fire emoji and The Dark Mafia Romance Duet...it completes the offer and the emoji drags the eye through to the preview text.

So don't just write preview text and leave it out there on its own. Think about how it partners with your subject line and then write them together.

Happy emailing,

Holly

P.S. Don’t underestimate this tiny inbox real estate. When subject + preview work in harmony, it’s like turning “maybe later” readers into “yes, now” readers who start opening more of your emails.

PS: These are the final few days to book November for my "Build you a welcome sequence at 50% off" promotion. I'm closing the promotion at the end of this month. There are still 4 spots remaining if you want me to just write the darn thing for you. If you just want me to do the work while you write more words, this is your chance to get my services at 50% off. And on Sunday, I announced a new 3rd option. You'll find it below.

Simply hit reply to learn more. Here's what to expect for cost:

✔️ Option 1:​
3-email welcome sequence, strategic goals enacted + a very thorough framework (you write the copy).
​$400 USD → only $200 USD

✔️ Option 2:​
4-email, fully written & polished welcome sequence.
​$600 USD → only $300 USD

✔️ Option 3: (NEW)​
2 email, fully written and stylized & polished re-engagement sequence.
​$350 USD → only $175 USD

Terms: Bookings are paid in full at time of booking and non-refundable but transferable (date and pen name).

Simply hit reply to learn more or grab your space. November 30 will be the last day these can be delivered to you and August 31st will be the last day to book your build.

Want to make sure your entire email system is working hard for you and helping you earn more money? Book an audit! I cover EVERYTHING you'll need to get your emails earning you revenue. Click HERE to learn more and schedule one.

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