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Last week when I introduced my Cold Segment and how I create it, I promised you a look at the first email in my Re-Engagement Sequence that serves that Cold Segment exclusively.
Well, here you go!
First, the email and then I'll be back later to give you the highlights on why this type of email works.
Email Starts Here:
Holly, do you have a favorite method of reading? I love reading on my Kindle in KU, but bounce around to some audio listening too!
And if you love reading in KU like I do, head to my Amazon page for all things Holly Mortimer X Amazon.
Side note: I'd start with the Murphy series!
H.
| Favourite trope? Mine's Only One Bed! What's yours? |
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End of Email
Okay, here are the highlights to this email, keeping in mind the ONLY goal I have is to get a tracked engagement on the books to get them out of the didn't open, didn't click segment.
- It's short.
- It's text only.
- It's got an easy click opportunity - the poll.
- The poll is collecting data in the back end for future use.
- It's personalized. So is the subject line that you can't see here.
- I offer a click to KU, which I'm also tracking because I have some books wide and some in KU and I'd like to segment my list to serve each reader.
- Did I mention it's short?
The follow up email only goes to those who do click and guess what? It's so super delicious and so segmented that you'll have to pick your jaw up off of the floor and guess what also? You'll get to see it next week. Sorry not sorry!
Happy Emailing and Segmenting! And keep reading for my next LIVE workshop which is all about PLANNING!
Holly
New LIVE Workshop: August 28, 12:00 pm EST
Over inside my Facebook group I put up a poll for what the topic of my next live workshop should be, and this one blew the rest of my suggestions out of the water.
How To Build A Release Plan For Your Emails
Instead of just throwing up a slide deck and showing you some screenshots, I'm going to live-build a release plan for a fictional upcoming release and cross my fingers my system holds true to my time limit: 45 Minutes!
This will be a simple iteration, so nothing crazy or fancy but perfectly serviceable. Inside this workshop, you will receive:
- One hour with me where you can ask me questions as I go along or wait for me to finish and ask them then.
- A recording of the workshop.
- My Google Sheet download to use afterward.
- My prep Google doc - this is the work I will be doing beforehand that I will show you inside the live class.
- Insights into my strategy. I'm going to be showing you a sample of a 6-week strategy and there are reasons for every single thing I do. You'll get them all!
I'm really excited to see you live on the 28th of this month. Learn how to use emails to sell more books on your next release!
Advanced ConvertKit is almost here!
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I know I've been teasing this course for a long time now, but the end is near. Advanced ConvertKit for Authors is almost ready for release and for August, you can get it at a STEAL!
And now with ConvertKit about to undergo a massive branding and offering update, it's the perfect time to get in without paying for the increase in price when I have to add a LOT of new lessons this fall and winter. Because, WOW, they've got some really interesting and innovative updates coming soon that you will want to learn how to use immediately.
Why do I love ConvertKit?
- Flexible automations - if you can dream it, it can *almost do it.
- Great customer service.
- Great deliverability.
- Link updates (this is a Pro feature that I use frequently.)
- The Creator Network.
- Polls.
- And so much more!
But mostly, I find it's really reliable, I can get results and ultimately, sell more with emails.
If you'd like to learn more about Advanced ConvertKit for Authors, click the button below. You can purchase it alone at a pre-order price or in a bundle with the OG course, ConvertKit for Authors.
Right now, the advanced course is 50% off at $99! It will go up to $199 in September.
Or buy it now in a bundle with ConvertKit for Authors for only $199. Regular price: $258 for both right now, and $358 come the launch in September.
Click the buttons below to see all the delicious goodness inside of this new course. AND know you'll get the updates that are rolling out this fall at no extra charge.
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