Let's start with Beth. Who is Beth? Beth is the winner of the hardback copy of The Let Them Theory from last week's giveaway. Thanks to all who entered to win and I think I'll do quarterly draws moving forward. I really enjoyed hearing about your own Let Them's and how you deal with unsubscribers.

Side note: Beth is from Canada just like me, so even though I'd prefer to buy the book from a local bookseller...thanks to Canada Post and the ongoing postal strike, I'm going to go with Amazon to ship. Beth will be receiving her copy on the 26th of Dec because also fun fact, the book isn't even out yet here in Canada!

Since I told you last week my emails this month are short and then lied right to your faces with a long email, here's your short email to make up for it.

Back up your list this week or next. And set a regularly scheduled back up once per month. You never know when you might lose access to your list through no fault of your own. It's a good idea to back it up. Then you can take it to another service provider if you need to and get at least some sales if your own service provider is melting down.

I'll be back next week for another quick tip.

For now, Happiest of Holiday emails,

Holly

Email News

Hey! Did you know that Klaviyo now has a direct integration with BookFunnel? The number of swear words that came out of my mouth when I worked with clients at connecting BookFunnel with Klaviyo was indecent. FINALLY!

New Live Masterclass - January 3, 2025

I'm offering 4 masterclasses in 2025 and here's the first one. These are going to be different than my live workshops. 90 minutes for this masterclass on how to write email #1 and email #2 inside your welcome sequence AFTER the reader has gone to BookFunnel to grab their freebie or bonus. Super niche-specific, I know. But a very common build that I perform for clients so I thought teaching it would benefit a lot of writers.

I'm going to teach, then you're going to do, then I'm going to teach and you're going to do. Alternate until the 90 minutes are up. Come in for the full 90 minutes or stay for a short time and get the recording, or just get the recording. However you'd like to experience it, it's up to you.

We're building a 2-email welcome sequence. You can add more emails, but this class is only working on the first two and you'll leave having frameworked both out. Come prepared to work on your emails and ask me your questions!

Click HERE to learn more and book your spot!