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Hi! I'm Holly.

Final Part: How to build an effective double opt-in. Part Three

Published about 2 months ago • 1 min read

This is our final email in a 3-part series on how to build an effective double opt-in. If you missed parts one and two, click through to give them a read and then pop back over.

This email is purely a demonstration. I'm going to show you an example of my double opt-ins in action.

I'll show you what it looks like in ConvertKit first, then a secondary Mailerlite look. It's a little less extravagant in ConvertKit but it gets the job done for sure.

1st Email in Double Opt-In

ConvertKit doesn't make this one that pretty, but I'm starting to lay the tracks...

What's Inside?

  • a beginning of the Canadian copywriting theme.
  • a prepping the reader for some hoops to jump through
  • clear direction

2nd Email in Double Opt-In

What's Inside?

  • image
  • brand colour on the button
  • lots of branded copywriting
  • clear directions

2nd Email - the thanks! (In Mailerlite)

What's Inside?

  • a continuation of the Canadian copywriting theme.
  • an image of me to build that essential trust.
  • some situational context. Irish romance written while I was in Ireland is the lead magnet, so this connects things nicely.
  • clarity on what happens next

Okay, so hopefully this gives you some food for thought and you can see my vision from email one and two coming together in this demonstration.

Have fun with your double opt-in if you can. If you can't, and can only tweak tiny things like the subject line, try it out and see how it works.

Be brave! Again, this helps cut down on spam ratings and unsubscribes and sets up your welcome sequence to hit the ground running!

Happy Emailing,

Holly

Want to hang out with me LIVE and watch me write an email in less than 30 minutes using my systems? I'm live writing an email and spending 30 minutes answering all of your questions about emails. I'll show you my planning system (hint: it's as basic as they come) and the one strategy every email needs to build your brand. The hour will be recorded and sent to you if you can't make it live!

$20.00

How To Write Email Content With Ease

I will be using Mailerlite New, but this lesson will be non-platform-specific.
I’ll walk you through:
1. My planning... Read more

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Hi! I'm Holly.

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