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Don't build business on land you don't own.
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Again, my double opt-in part 2 instructional email that I had planned for today got pushed aside this week thanks to trending events. Meta went down on all of their platforms for a couple of hours earlier today. Thankfully, I was in back-to-back meetings and had no idea. It was my ex-husband who texted me to ask if it was down funny enough LOL and I was deeply offended he was ahead of me on a tech development! I'm going to keep this reminder short and sweet because you've heard it before. But for some reason, a lot of us continue to put the list building/newslettering (Yes, that is my word and I don't care if the dictionary doesn't recognize it!) on the low end of the priority list most days. You are assuming a lot of risk when you put the majority of your eggs in the social media revenue/marketing basket. Meta, TikTok, whomever, make their own rules to suit their own business. And now we've also seen that when one goes down in the Metaverse, it looks like everything goes down. Imagine if: *you had a book releasing today. *you had a promotion today. *you had just invested a lot of advertising in Meta today. *you relied on Reels and Stories to sell books today. Imagine if Meta went down for a day or two like it did a few years ago and this was a big release week for you? Or if TikTok banned your content after months of continuous growth earning you lots of income? Or if Instagram shut down your account for no reason and you have 100K followers and a list you rarely email and it's release week? Build your list. Give it the respect it deserves. Normalize loving your newsletter list so hard that it's your first and most important marketing tool. And it will love you back. Happy Emailing, Holly Want To Work With Holly? Here's How!
I just want close by letting you know that you are amazing. For goodness sake, you write books for a living. Your words have power. And you know how to use them. I believe in your ability to put words to your dreams. XOX Holly. |
Hi! I'm Holly.
Hollydarlinghq.com
I help authors sell more books with emails! Join my list for all the FREE email resources you can handle.
I don't just write emails for authors. I also write emails for the government and entrepreneurs outside of the creative space and it's always really interesting to me how different yet the same executing these emails is for this segment vs authors. Last week, I helped a new non-author client get their newsletter off the ground. It had taken months to get to the point where they were happy enough to let their newsletter fly out into the world. Let me tell you, this newsletter was perfect. But...
Last week I sent out an email that referenced Taylor Swift and I swiftly saw (Did you see what I did there? Yes, I'm sure you did and you're over it already.) that Taylor is a dividing woman, even inside my emails. I had a lot of unsubscribes after last week's email. Not so many that it was time to panic, but way way more than usual. And as that number grew, so did my smile. And by the time the email had run its course, I was grinning and laughing maniacally. Because I like Taylor Swift and I...
Hey Reader. It may come as no surprise to you, or it may be news, that I'm a fan of Taylor Swift. If the sound of her name gives you ragey vibes, this email may not be for you. But stick with me if you can, because her email marketing team has done something that I think deserves a closer look. Last month I was interviewed for an upcoming podcast on the email marketing strategy for Taylor Nation. I had some positives and a decent amount of negatives and it was really a lot of fun. But now,...