It's trying to be fall where I live. As someone who wishes she lived closer to the Arctic Circle, my mental health needs fall to hurry up. For me, fall always means a reset in my business. The busy season, regardless of what arm of my business I'm looking at, is Q4. It's conference season (Will I see you at Author Nation?), it's launch season, it's time to get your rear end back in the writing chair Holly, cozy season and it's travel season.

I thought I'd highlight the THREE things I do for my email systems during the month of September that you could try as well. There's no need to get overwhelmed this fall. These THREE things will help you get some more emails out the door and get more clicks on those emails to sell more books.

Ready?

First up: I send EVERYONE through a mini re-engagement sequence. Yes, everyone. This sequence isn't meant to sort and cull, although that is often one of the results, but it's meant to reset my list and gather data for the heavy sales season.

Inside the emails, I'll have polls that are tracking answers, a product highlight, or on this side of my business, a service highlight and likely a really fun, branded question.

If you're here and you're a fiction writer, that question is meant to drive engagement. You could ask it in the form of a poll/survey, a click this or that, or a reply. Common questions I use as a romance writer for this question have been:

1. How many books in a series is the 'sweet' spot?
2. MMC - long or short hair?
3. Battle of the tropes: you must pick one: only one bed vs fake relationship?
4. Best book you've read in the last 7 days?
5. Mountains or oceans?

Non-fiction writers can just gather useful data in the same manner.

Second up: I chart a course. There's no sense in writing emails just for the sake of writing emails. Where are we going? What is coming that we need to start to drip out and build a rabid fan-base for? Write emails with intention or continue to be frustrated with your results.

And the third thing I always do in the fall with my emails: Analyze my welcome sequence. Dive into that thing deeply and figure out what's working and what's not. I look at the data for every single email in my sequence and see which one isn't performing. Where are people unsubscribing? Are all the links working? Are subscribers getting stuck somewhere? Is the content still relevant? What's happening in the industry and could I make some copywriting edits to reflect that? What's the open rate at the top vs the bottom?

Doing all three of these things makes all of the emails that come after them so much better. It helps keep me focused on the end goal for that quarter. It helps ensure everyone coming onto my list gets served in the best way possible. It allows me to gather important data for upcoming marketing projects and segments to build. I start September 1 and complete this process by September 30 so October 1, I'm ready!

Hit reply and let me know what systems you employ during this transitional season? I'd love to hear about it!

Happy emailing,

Holly

Coming online next week: Advanced ConvertKit For Authors! I can't wait to teach you how to use this powerful system to grow in wild and wonderful directions. AND ConvertKit is about to embark on a huge growth path and anytime something new is introduced, you'll be able to learn how to use it inside both the Beginners and Advanced courses depending on the skill level required to execute the new thing.